The "Wild West" or Old West or Far West comprises the history, peoples, lore, and cultural expression of life in the Western United States in the latter half of the 19th century, the images of which have been romanticized and popularized in art, literature, and film. Such images have also been captured on the Zippo lighter, the earliest being the line-drawn bucking bronco of the Sports Series in the 1940's.  Following the advent of the Marlboro Man in the mid-1950's which was one of the most successful campaigns in advertising history, images with Western themes, such as the bucking bronco and star and steer skull, were used on Zippo lighters to promote the Marlboro tobacco brand, some of which can be found HERE.  Following the banning of tobacco advertising in the 1970's, images associated with the West, Southwest, Pueblos and other American Indians such as the buffalo, cactus, scorpions, gecko, Indian chiefs, dream catchers and others have been interpreted by Zippo and other artists in collector series and sets, including exquisite creations using turquoise.